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General Cultural Factors Driving Global Business Are

General Cultural Factors Driving Global Business Are

General Cultural Factors Driving Global Business Are. Cultural Factors Shaping the Global Marketing Environment Values are also learned through experiences. However, along with the benefits of insight and expertise, global organizations also face potential stumbling blocks when it comes to culture and international business. Recognizing and understanding how culture affects international business in three core areas: communication, etiquette, and organizational hierarchy can help you to avoid misunderstandings with colleagues and clients from abroad and excel in a globalized business environment….

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